HerkkuZoot
Neito-öljy
Animated commercial and illustrations for Avena's "Neito" cooking oil products.
Neito is a Finnish premium canola cooking oil for consumers had a problem of being overshadowed by fancy Southern European olive oils in the local grocery stores. We created a campaign with attention agency Lucid Helsinki that got the attention of potential clientele - urban women in the greater Helsinki area that appreciated healthy attitude, design and high-quality ingredients in cooking.
Neito had a beautifully designed product but not the strongest brand awareness. This gave us the opportunity to create a visual identity for our campaign that was to stand out in the market and create fresh reactions within the target audience.
We started this campaign with a pilot that included colorful, urban meme spirited pictures posted with light paid advertising on Instagram and Facebook. These pictures were posted with post texts encouraging engagement.
​​​​​​​
Client
Avena Nordic Grain
​
Client Director:
Jenny Tallberg
Concept Team:
Joonas Kylliäinen, Ilona Kyykoski,
Joona Leppänen, Roope Nevander,
Tiia Reijonen, Saara Salama and
Alexander Seraidaris
Marketing Strategy by Lucid Helsinki:
Roope Nevander, Saara Salama
and Natalia Salmela
Brink Helsinki
Executive Producer:
Ilona Kyykoski
Creative Supervisor:
Alexander Seraidaris
Design and Illustrations:
Tiia Reijonen
Animation:
Joona Leppänen
Compositor:
Niko Rinta
Music &
Sound Design:
Audiodraft / Tiago Rodrigues