HerkkuZoot
Segafredo
Animated commercial and illustrations produced in cooperation with Buena for Meira's new Segafredo products.
Together with Buena, we created a fashion illustration inspired animated commercial for Meira to celebrate the launch of two new Segafredo Italian style filter coffee products. The animation is a slice of life into the Italian way of living through Segafredo coffee and the fashionable people who take place in it. The Segafredo illustration style was born with a carefree, handcrafted and painterly feeling in mind.
Client
Meira Oy
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Agency:
Buena Creative
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Concept & Script:
Juha Salminen
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AD:
Tomi Kujanpää
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Project Director:
Minna Kotiranta
Brink Helsinki
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Executive Producer:
Sara Heikkinen
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Concept Team:
Sara Heikkinen, Joona Leppänen,
Tiia Reijonen & Kiira Mukka
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Illustrations:
Joona Leppänen
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Lead Animator & Director:
Joona Leppänen
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Additional
Animation Clean-Up:
Tiia Reijonen
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Background Image
Re-touch:
Petteri Laakso